Fear? Not If You Use HEALTH SUPPLEMENTS The Right Way!

A growing amount of consumers are turning to health supplements as a substitute or addition to mainstream medicine. Today’s consumers are savvy and understand the advantages of the ingredients found in health supplements for good health and well-being. While they’re apprehensive of nutritional products, they value brands that offer manufacturing credibility and prefer products formulated under doctor supervision.

As more consumers place priority on their health, health supplements are fast learning to be a popular choice.This focus is reflected in the booming growth of the U.S. dietary supplement market, presently estimated to be valued at $24-25 billion. In spite of prevailing doubts about the integrity of health supplement manufacturers, the rising cost of raw materials and new regulations, medical supplement industry is projected to rise by 4-6% in the next year. By the year 2010 growth in the global nutraceuticals industry is projected to reach $187 billion.

In accordance with NMI’s 2007 Health & Wellness Trends Survey, the top health categories for supplements are weight loss, cardiovascular support, digestion, arthritis or pain relief, seasonal allergy relief, vision and eye health, and diabetes.”Customers have confidence in the industry. A recently available study discovered that 34% of consumers looking to shed weight first turn to a supplement as their adjunct in the battle against obesity,” says Douglas S. Kalman, director of nutrition and applied clinical research at Miami Research Associates and chair of the Nutrition in Complementary Care Dietetic Practice Group (NCC-DPG).

In accordance with an annual survey conducted by Ipsos-Public Affairs for the Council for Responsible Nutrition (CRN), Washington, D.C. “Consumers’ usage of health supplements remained fairly consistent in 2007, with 68% of American adults saying that they take dietary supplements.”Consider these statistics by the Office of Dietary Supplements:

* 31.8% of American children use health supplements (18 and younger).

* 47% of American men use health supplements.

* 57% of American women use dietary supplements.

The most commonly used dietary supplements are multivitamins and minerals (18.3%). A recent study conducted by the NCAAM, shows a listing of why people use dietary supplements, the most frequent reasons are health and wellness, arthritis, memory improvement, to avoid osteoporosis, for energy, recommended by physician, friend, family or through media, for immune health, to avoid colds/influenza, so when sleep aids.Health supplements most commonly purchased are:

* 40% vitamins

* 29% herbals & botanicals (ginkgo, echinacea, St. John’s Wort, ginseng, garlic)

* 10% sports nutrition

* 8% minerals

* 8% specialty supplements (melatonin, fish oil, proteins, etc.)

The top supplements utilized by consumers in 2007, to be able of frequency are multivitamins, calcium, vitamin C, fish oil, vitamin e antioxidant, antioxidants, vitamin B/B complex and omega 3s. (NMI survey).Why are Health Supplements Gaining Credibility?

There are a lot more than 20,000 products on the market. Many consumers believe that natural supplements can support their health to fight disease or improve health. Why are health supplements gaining credibility?Among the reasons is the advances in science and technology. Most credible health supplement manufacturers use strict manufacturing policies combined with a specialist team of researchers who develop products predicated on evidence based scientific research.

Through clinical studies and systematic reviews scientist evaluate the health advantages and safety risks of natural supplements. It has built consumer confidence.An example of this is omega-3 fatty acid supplementation. There’s strong evidence from epidemiologic and clinical trials indicating the intake of omega-3 fatty acid as being beneficial to individuals who are at risk of cardiovascular system disease. The American Heart Association validates this: “Omega-3 essential fatty acids benefit the center of healthy people, and those at high risk of – or who have – cardiovascular disease”Consumer fascination with health supplements is now reinforced by doctors and healthcare professionals.

A written report from CRN’s Healthcare Professionals Impact Study states that “over three-quarters of U.S. physicians (79%) and nurses (82%) recommend dietary Read More supplements to their patients.” As dietary supplements receive more support from clinical trials, you will see a rise in the number of recommendations of natural supplements by healthcare professionals to their patients.

Another factor which will boost future sales is the recent finalization of U.S. Good Manufacturing Practices (GMPs) rules and requirements for the manufacture of health supplements and the brand new Adverse Event Reporting (AER) law. “The burden of compliance is actually key for consumer confidence,” says Daniel Fabricant, vice president of scientific affairs, Natural Products Association (NPA), Washington, D.C. Health supplements are the future in preventive medicine. With becoming more prevalent, and the role of nutrition against disease gaining surer footing, medical supplement industry is poised to meet up the challenges into the future health industry.

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